Director | Scriptwriter | Creative
IDO TOUEG
COMMERCIALS
SHORT FILMS
DOCUMENTARY
ABOUT
I have always been fascinated by the ability of cinema to evoke emotions in me—this subconscious connection created for a small moment between the cinematic frame and the viewer. This moment and its reverberations that stay with you long after you leave the cinema, are for me the power of art and also one of the essences of human existence, because they have the ability to inspire hope within us.
I studied at ORT Psagot Film and Television College in Karmiel. After my studies, I enlisted in the IDF Spokesperson’s Film Unit as a producer and director. Upon completion of my army service, I started my career as a freelance scriptwriter and director in the world of advertising.
Photo by Eirad Netzer.
I approach every project I take part in with professionalism and humanity. It is essential for me to treat my colleagues with respect, embrace cooperation, and ensure every project is guided by love, aspiration, and rigor in each of its stages. I will always strive to give something of myself to every project I participate in, while internalizing and fully understanding the objectives of the product.
I love creating commercials that combine movement and comedy, and hope that the fictional and documentary projects I direct will show the inevitable connection between humor and tragedy in human life. And, under the assumption that there is no good without bad, I’m eager to inspire my viewers, even for a moment, with hope for a fuller and happier life.